Sahlman Luxury Properties | Selling Miami Beach & Miami Worldwide


Sahlman Luxury Properties utilizes a very proactive marketing approach to market and sell its listings. We position your property, so it is viewed by thousands of people through a variety of marketing strategies. Our clients include many celebrities, VIPs and business executives from all over the world (see Client Testimonials section of our website). Sahlman Luxury Properties was one of the top producers in the U.S. and finished in the top 1/2 of 1% of over 80,000 Keller Williams Realty associates worldwide. Keller Williams Realty is the largest real estate company in North America and the fastest growing. Below is Our Global Marketing Plan, which we customize to each property, so we can effectively market it so it reaches the right audience quickly.

Our Global Marketing Plan, which Sahlman Luxury Properties uses to market and sell our luxury listings worldwide in over 40 countries, is summarized below. Please contact us directly at 786.553.0697 for more details.

Proactive marketing versus passive marketing. We go way beyond traditional marketing in real estate by thinking outside-of-the-box to market and sell our clients properties. Instead of waiting for buyers and their agents to contact us, we utilize an aggressive approach to actively seek out interested buyers and their agents by taking massive action in a number of different ways, which are outlined below.

We target two groups – potential buyers and real estate agents - on a local, national and global scale. This is done with a major emphasis on Internet marketing. This is standard procedure for all of our listings. We believe that the best marketing plan employs several strategies and consists of multiple pieces.

Internet Marketing

Google Advertising: More than 3 billion Google searches are performed worldwide each day. 80% of all people use Google to search online. We create Google Ads that appear in over 40 countries and position your property on page one of Google. When people search for your property online, the advertisement for your property will appear on page one for that search. We research the key words and phrases most commonly used when searching for specific properties. These usually include the name of the community or condominium complex, as well as the city where your property is located. These Ads will also appear in other major search engines.

Website Syndication: Your property will be distributed to more than 500 major real estate websites including Trulia, Zillow, Google, Yahoo,, Real Bird and Active Rain.

Facebook: We will create a Facebook page just for the property. With almost one billion members Facebook should be an important part of any marketing strategy.

Custom Website: A website dedicated just for the property ( This website will provide potential buyers with the details of your property above and beyond that is in the MLS (limited to 550 characters). See Our websites had over 1,400 visits and had over 3,600 unique visitors in 6 months.

MiamiHomesForVIPs: Our website is seen in over 100 countries, by over 2000 unique visitors a month. Combined with our other websites, we attract a very high volume of Internet traffic locally, nationally and internationally.

Luxury Publications Online: Unique Homes, Robb Report, KW Luxury Homes, Wall Street Journal, Castles and Estates.

YouTube & Video Syndication: We will create a video of your property that will be distributed to 25 websites that promote videos. YouTube is the 2nd most visited website on the Internet right now, so it is an essential part of any marketing campaign.

MLS in Southeast Florida: Your property will be listed in the Multiple Listings Service database, so over 90,000 licensed real estate agents in Miami-Dade, Broward (Fort Lauderdale area) and Palm Beach Counties) can view the property and share it with their clients.

Targeted Email Campaign (Local, Nationwide, International): Every 2 weeks, a  custom E-Flyer will be sent to over 25,000 local agents, 1,000 agents nationally, and over 1,500 internationally

Blogging: Each week, we will write and post blogs about the property and its community, city or neighborhood, so it receives maximum exposure through the major search engines within hours. New content on website pages takes months to be indexed by the search engines, whereas, blogs appear within hours. This is how we have attracted the attention of a number of our clients.

Personal Network of Affluent Buyers and Agents. My extensive background in business has allowed me to establish a number of prominent contacts in the Entertainment Industry, Sports Industry, Corporate America and Wall Street.  I will be strategically marketing to these personal contacts who can afford a luxury property or may know others of this type. Additionally, my membership with several prominent luxury real estate groups and my extensive networking over the last several years enables me to quickly get in touch with many of the other premier brokers in our industry.

Printed Materials and Advertising

Photography: Hiring a professional photographer is vital to marketing this property effectively. Most buyers and agents will decide whether or not to see a property based on the photos. This is not something to be taken lightly as it impacts all of the marketing on both the Internet and in print.

Property Brochures:  4 Color property brochures to highlight the key selling features of your property and Mini brochures small enough to fit in a pocket but large enough to showcase your property and our contact information.

Brokers Open: We will host a Brokers Open House and serve lunch to the most successful brokers in the area. We will deliver 100 color flyers to the offices within the surrounding area, as well as an email blast to all agents.

Postcards: Mailing to over 5,000 neighbors of an over-sized 8.5" x 11" 4-color postcard showcasing your property and encouraging buyers to contact us for more information.


Weekly Reporting. We provide our clients with Weekly Communications Reports to inform them of the number of showings, feedback, and the amount of traffic we are receiving on the major websites where it can be measured, as well as any other relevant information on how we are progressing with the marketing and selling of your property (s). We will be using Google Analytics to measure Internet traffic.

Attachments and Reports – Internet and website traffic reports are available on request.

Customized Marketing Plan

For a marketing plan customized to your property and a more detailed description of our services, please contact Michael at 786.553.0697 or